Choose Promotional Products And Watch Your Company Expand!

Whether you are an online business, or one that operates out of a storefront, the use of promotional items can be one of the best and most inexpensive ways to advertise. Promotional products work to grow your business, and there are many to choose from, such as promotional pens, name badge holders, mouse pads, key chains, flashlights and much more. Promotional items are a big hit with customers, and can be used to your company's advantage.

Avoiding Blacklisting: Making Sure Your Email Gets Through

by: Karen Fegarty

We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. Email is today's biggest communication factor; but why shouldn't it be? It's all but free to use, and it's almost instantaneous.

But there is one problem with advertising via email that you may not think of very often: blacklisting. All it takes is one complaint, and your ISP or domain name can be put on someone's black list. If you're on the black list, your emails are not getting through--and neither is your advertising message.

Selling In A Tough Economy

One dreaded statement from a sales prospect can make a salesperson turn pale. "Is this your best deal? I've interviewed a couple of your competitors and they are willing to sell for less." "Thanks, but we want to shop around before we make a decision."

When not prepared for the price resistance seen in tough market conditions, a weak salesperson stammers with a poorly thought-out response such as, "Well, let me see what I can do."

Is it really about price or is it value?

Promo Wares for Different Venues

If you want for your advertising marketing campaign to be thoroughly successful, it is crucial that you match the right advertising devices for each specific venue during which they will be distributed. Trade shows, concerts and college or work campuses are three major spots wherein promotional products are distributed on a regular basis. While you should do your homework in order to fine tailor your marketing items to the specific consumer demographics that gather in these three venues, some general rules of thumb for each venue should get you off to a productive start.

The Value of Word of Mouth Advertising

While word of mouth of advertising is undoubtedly the oldest and simplest form of advertising, it's rarely the focus of an advertising campaign. This is because it is impossible to control or predict what people will talk about. As a result advertising firms tend to focus on print media, radio, television, etc.

However the emergence of social media such as Facebook, Twitter, and YouTube means that focus is returning to word of mouth advertising.