Friday, January 14, 2011

Ten Odd Promotional Items That Work

By: Josh Stone

Promotional items are usually pens, calendars, desk clocks, stress balls, and even T-shirts. Others are more unconventional and bizarre, but nevertheless, effective. Promotional items help develop a company's brand or product. Anyone from entrepreneurs to large financial companies use it to promote their business. Here are ten odd, but effective, promotional products.

1. Bendable figures. Bendable figures work quite well for holding office supplies. Their appendages make it easy to store paperclips and tacs at hand. Bendable figures would work best as desk promo items or children's promo products.

2. Body tape measure with BMI scale. This product is ideal for health and wellness businesses. Health food markets and gyms would be able to gain a wider clientele with this useful and informative promo tool.

3. USB mug warmer. For the cubicle dwellers out there, this will help promote your business and keep their drinks warm and at hand. No more trips to the coffeemaker for fresh hot coffee.

4. Bingo Dobber. A useful game tool that would be popular at schools and senior centers. This promo product is great for all ages.

5. Multifunctional keylight pen. With Swiss Army Knife features and design, this tool combines functionality and portability. It includes tools like a pen, flashlight, and knife and is a keychain for portability ease.

6. Flexible big key calculators. A calculator that can fold in half. It comes with large buttons and a large display and will never break (unless you cut it). Say goodbye to broken or cracked calculators in purses and bookbags.

7. Wortlicht "word light" candles. These candles are not your ordinary light bearers. As it burns, your message appears on the sides. The Wortlicht comes with custom packaging and a bellyband around it. The candles are available in a variety of sizes, shapes, and colors.

8. Swiggies. The wrist water bottle has finally arrived. Available for any sized wrist, the Swiggie can be frozen to keep the bottle cool or used as a regular water bottle. This promo product is ideal for runners and people on the go. The Swiggies are "green" with mostly recyclable materials, BPA free, and is FDA food grade approved.

9. Stabletable. A nifty keychain that will fix any wobbly table. It comes with eight plastic strips that can adjust to fit the needs of the table leg. The logo will appear on each one so you don't have to worry about losing product name visibility.

10. Water guns. Although it may cause a ruckus in the office, these promo tools are popular among kids and adults. At company picnics, make sure that you hand these out towards the end to avoid an all out water war.

These promotional products may be odd, but they work well and they are fun. Some are more useful than others (and others might find other uses than intended), but they all promote the company's brand in a unique and inviting way. When you're looking for a new promotional item, think outside the box, or cubicle, whichever works best.

Read more: http://www.articlesnatch.com/Article/Ten-Odd---Promotional-Items-That--Work-/1972927#ixzz1B1d511YS

Thursday, January 13, 2011

The Pros Of Remarkable Advertising

Advertising is very significant for businesses who want to gain more customers and more profit. They invest more funds on advertising because results are positive and most companies are relying on it to promote products and services.

Why do companies spend millions of dollars on marketing their products and services to prospective buyers? And why are there plenty of advertising agencies sprouting in the market promising to make one a brand for a certain product? The answer is simple. Customers all over the world want to see results. They need to be convinced all the time that they are actually paying for a good or service that works.

Here are some of the important discussions on the pros of advertising:

First, advertising improves customer base. Using promotional products will improve your customer base and your customers will appreciate the gift even if it is as small as cheap bookmarks. This is a great way to show your company details on an item that you know will be used daily and carried around. Also bookmarks are often passed on to other people ensuring that your brand name is seen over and over. When deciding what promotional gift to have produced you have to consider the environmental issues. Using items which are multi functional like bookmarks is a great way to promote your business and help the environment as well.

Second, advertising influences buying behavior. As you will notice, people who watch most commercials on televisions never stop to think for once that this could be all make-believe. As soon as they see a commercial, they begin to actually dream of acquiring the actual product. That's the awesome power of advertising that has been utilized by some of the well-known companies to sell their products and also been used as a medium by some other companies to actually take advantage of potential buyers. Many advertising agencies used too-good-to-be-true taglines and other superficial cliches just to attract customers. Now, television serves as the major medium of advertising industry. Many customers perceive that whenever a particular product was aired in the television, it has quality and has a brand or even made by a reputable company or manufacturing firm. But this doesn't last long because once the customer used the product and find out the advertising is not true, they wont buy the product again.

Third, advertising boost economy. Needless to say that advertising companies now form a major part of the development economy of many nations. Aside from that, advertising industry created numerous forms of employment for artists, computer scientist, graphic artists, public relations personnel, modeling agencies and models to mention but a few. Almost all listed fortune 500 companies owe a part of their success to their utilization of efficient advertising companies. In this regards, there are various types of advertising companies. Like in any other industry, there are leaders and there are toddlers.

Advertising truly achieved its pedestal in the industry. Even though it has its cons, its pros outweigh the former. Advertising made a dynamic innovation from television to other forms of media and multimedia like the computer and the internet. Most businesses indulged in internet advertising because these days, customers mostly do their purchasing and selling through the World Wide Web. You can even see advertising sites for free so that it would be easier for you to link your company website.

Articles Source:http://business.ezinemark.com/the-pros-of-remarkable-advertising-31dbf76abd3.html
Author:Brad Kartel

Wednesday, January 12, 2011

What You Should Know Before Handing Out Promo Items

What You Should Consider Before Handing Out Free Products.There are a few things to think about if you plan on incorporating the use of promo items in your PR plans. Using free items to advertise your organization or to try to win new customers can be a very effective tool providing you strategize with care and select the items wisely. If you do not do this you may recognize that you end up wasting funds with very little profits received.

The product you select as your free promotion should be something that is related. Many times, products handed out are not useful and as a result they end up being tossed aside. Even pretty gifts are not as successful when used in advertising strategies as items such as pencils, cups, bags and apparel. The benefits of giving out a wanted promotion is that not only will the recipient use the gift every day and therefore be reminded of the corporation that gave him the item, but others around him will also notice the logo on the item. For example, if free bags are given out as free items the brand logo printed on the side of the bag will be seen by all those around the recipient as they pass by; this translates into a lot of advertising.

Another important fact to take into consideration is that the gift not only needs to be useful but it should also be geared towards the people it is given to. If you are giving away promo gifts such as flash or pen drives to construction workers, it is less likely that they would use these as often as would someone who works at a computer regularly. However, those in the construction corporation may use a bag or a cap on a more regular basis than someone who works in an office. Try to tailor your promotional freebie to the people who will be receiving it for better results.

Quality is also important. The better quality the item is the more likely it will be used regularly. Providing high quality promo gifts will also increase the respect and worth of your brand in the eyes of others, as they will notice that you are concerned about quality products. That will be a direct reflection of your organization and products.

Keeping these few things in mind should help you when it comes to planning your advertising and promotional campaigns. As you are going to invest in purchasing or making items to use for promotional purposes, it is in your best interest to make the money invested give the best returns possible.


By Rick Thomas
(ArticlesBase SC #3511084)

Read more: http://www.articlesbase.com/marketing-tips-articles/what-you-should-know-before-handing-out-promo-items-3511084.html#ixzz1A0kgJrXC

Tuesday, January 11, 2011

How You Can Benefit From Printed Items

When consumers use a gift one time they are more likely to buy it once they've tested it. With so many items these days, that obtain so many people manufacturing them, companies are gathering it complex to outdo their competition. All businesses who sell a item or help that has violent rivals should use promo items as a expense useful way to obtain customers; and also to retrieve a amount of profits at the same time.

Businesses are capable to directly prey on a gathering of picked people when they give out printed items. When marketing items are given out, they are usually passed out at an occasion of some sort. Companies should always pick to pass out advertising products at functions where their preyed audience is people who fit into the youth and sex category of the people who are most likely to employ the gift. All persons who are passing out promo gifts should have extensive knowledge on the gift being diffuse. Many people in a target audience will have analyzes. A understanding administer should be able to reply all their inquiries. Giving out logo gifts is an drastically able way of increasing logo identity.

When buyers are simply watching TV they can't really try or sample an advertised product or service. When customers receive a promo product they can fully interact with item and ask any questions they might have. When companies can introduce an product or service they must offer to buyers, they are improving their logo knowledge in a personal view. Businesses should be knowledgeable of any questions buyers may have; this allows an product dealer to be fully prepared to answer questions.

Multiple customers who get marketing items tend to actually purchase the item. No other type of propaganda allows for this speedy of a business transaction. Businesses who give buyers their test a item or service are more apt to earn their assurance and faithfulness. Faithful customers mean an increase in interest levels for companies.

When buyers test for their selves a item or aid that is new on the market, their profit level increases. When people become happy at sampling a new item they are apt to buy it. All companies should use logo gifts as a way to enlighten their main viewers. Not only is the advertising plan very effective, but it is also an exactly expense and time efficient way to market to several viewers.

Get prepared for your local trade show ahead of time!

By Jack A Scott
Article Source: http://EzineArticles.com/?expert=Jack_A_Scott

Monday, January 10, 2011

Cotton Prices Driving Brands to Increase Prices, Alternative Fabrications

By John A. Stefani

Prices of promotional clothing are beginning to be hit by a cotton shortage. Vendors of printed clothing are having to pass the increases on to the end user. Prices have been changing almost week to week for cotton clothing. What would you be willing to pay for a cotton T-shirt? Hmmmm...