Q: What is electronic artwork?
A. Electronic artwork is that which you produce on a computer program and can store it on a disk or floppy drive. There are many different applications that produce "art" but not all of them produce quality output.
Q: What are the main formats of electronic art?
A: Most graphics formats appear in in two forms - vector or raster. Typical raster formats are TIFF, BMP, GIF and JPEG. Typical vector formats are WMF Windows (Metafile), CDR (CorelDraw), AI (Adobe illustrator).
Raster Graphic Images are also referred to as bitmaps. Typical raster formats are TIFF, BMP, GIF, and JPEG. The benefit of using raster images is that it works well for photographs. When a raster image is sufficiently enlarged the clear crisp details are lost and it looks more like a mosaic of colors. Raster images in the correct size can work for process printing and website design. Most raster images, because of their complexity, cannot be easily converted to vector images by even the most advanced programs and graphic designers.
Vector Graphic Images are saved by computers as lines or curves. Typical vector formats are WMF (Windows MetaFile), CDR (CorelDraw), and AI (Adobe illustrator) When vector images are enlarged they are scaled accurately. The drawback of vector graphic images is that they do not reproduce photographs well and they are much better for drawings and logos. Vector images works best for both process and spot printing and cannot be used for web design. Vector images can easily converted to raster images by most graphic design programs like Adobe illustrator and Corel Draw.
Since there are many printing methods in the advertising specialty industry, we at AdXPress Imprints can assist you in preparation of your artwork for your particular advertising specialty, or promotional product you wish to have your logo or message on.
Tuesday, November 23, 2010
Monday, November 22, 2010
What is camera-ready artwork?
Q: What is camera-ready artwork?
A. Camera ready artwork is crisp, clear, color separated art in black and white format to the exact size needed on the media. Huh?
Q: What does crisp mean?
A: For the printing industry, that means the copy you provide should be on clean bright white paper output from a laser printer that prints 600 dots per inch (DPI) or greater. Sending business cards, stationary, napkins, faxes of the artwork would only cost additional expense for you. Do not use ink-jet printers for an original. If you look closely at the an output, you will see that the ink would bleed onto the paper. This will cause the art to look fuzzy.
Q: What does clear mean?
A: Copies of originals do not work. In a perfect world the art you send into a printer should be about twice the size of how it will be used. Sending business cards, stationary, napkins, faxes of the artwork will only cause an additional expense for you. Do not use ink-jet printers for an original. If you look closely at the output you will see that the ink has bled on to the paper. This may cause the art to look fuzzy.
Q: What does color-separated mean?
A: Every color used on you promotional piece must be sent through the printer just for that color. To do this you have to supply art that can be separated into each of its colors. There are two typical ways of doing this, spot color separation, and Process color separation.
Q: What are spot-color separations?
A: In commercial printing, a spot color is uses a solid ink color and prints individually, one plate per spot color. Printing processes that use spot colors include screen printing, and pad printing.
Q: What are process colors separations?
A: Process printing uses percentages of only four colors in different blends to produce the colors of the final print. These four colors are cyan, magenta, yellow, and black. The letters in the printing industry for each color are C for cyan, M for magenta, Y for yellow and K for black. (CMYK). In commercial printing, the process of splitting colors in a composite image to produce a number of separate grayscale images, on for each primary color in the original image. In the case of a CMYK image, four separations (one for cyan, magenta, yellow, and black) must be made.
Since there are many printing methods in the advertising specialty industry, we at AdXPress Imprints can assist you in preparation of your artwork for your particular advertising specialty or promotional product on which you wish to have your logo or message.
A. Camera ready artwork is crisp, clear, color separated art in black and white format to the exact size needed on the media. Huh?
Q: What does crisp mean?
A: For the printing industry, that means the copy you provide should be on clean bright white paper output from a laser printer that prints 600 dots per inch (DPI) or greater. Sending business cards, stationary, napkins, faxes of the artwork would only cost additional expense for you. Do not use ink-jet printers for an original. If you look closely at the an output, you will see that the ink would bleed onto the paper. This will cause the art to look fuzzy.
Q: What does clear mean?
A: Copies of originals do not work. In a perfect world the art you send into a printer should be about twice the size of how it will be used. Sending business cards, stationary, napkins, faxes of the artwork will only cause an additional expense for you. Do not use ink-jet printers for an original. If you look closely at the output you will see that the ink has bled on to the paper. This may cause the art to look fuzzy.
Q: What does color-separated mean?
A: Every color used on you promotional piece must be sent through the printer just for that color. To do this you have to supply art that can be separated into each of its colors. There are two typical ways of doing this, spot color separation, and Process color separation.
Q: What are spot-color separations?
A: In commercial printing, a spot color is uses a solid ink color and prints individually, one plate per spot color. Printing processes that use spot colors include screen printing, and pad printing.
Q: What are process colors separations?
A: Process printing uses percentages of only four colors in different blends to produce the colors of the final print. These four colors are cyan, magenta, yellow, and black. The letters in the printing industry for each color are C for cyan, M for magenta, Y for yellow and K for black. (CMYK). In commercial printing, the process of splitting colors in a composite image to produce a number of separate grayscale images, on for each primary color in the original image. In the case of a CMYK image, four separations (one for cyan, magenta, yellow, and black) must be made.
Since there are many printing methods in the advertising specialty industry, we at AdXPress Imprints can assist you in preparation of your artwork for your particular advertising specialty or promotional product on which you wish to have your logo or message.
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