Tuesday, January 04, 2011

Promo Wares for Different Venues

If you want for your advertising marketing campaign to be thoroughly successful, it is crucial that you match the right advertising devices for each specific venue during which they will be distributed. Trade shows, concerts and college or work campuses are three major spots wherein promotional products are distributed on a regular basis. While you should do your homework in order to fine tailor your marketing items to the specific consumer demographics that gather in these three venues, some general rules of thumb for each venue should get you off to a productive start.

Trade Shows These venues are terrific for getting the word out about your enterprise brand and the various solutions and services your company has to offer. Trade shows gather highly targeted demographics under a single roof for the sole purpose of learning more about the products and services available in the market. Since these venues typically host large amounts of people in a short period, you would be wise to select mass quantities of relatively low-cost solutions for distribution at trade shows. Printed pens, engraved trinkets and emblazoned USB drives are all great options for distribution at trade shows. Concerts People at concert venues are gathered together to have fun and to enjoy a great performance. Keep your marketing pieces lighthearted when distributing them in concert venues.

In addition, try to incorporate the band or organization performing at the specific concert event at which you are distributing your promotional products. In this manner, your recipients will likely attach sentimental value the promo items, ensuring that they will be retained and used for many months and years to come. Printed key chains, screen printed t-shirts and promotional sunglasses are all great options for distribution at concert venues. Campuses Work and college campuses are great places to gain exposure for your brand amongst highly targeted demographics. The individuals gathering on campuses of all sorts are there for a purpose outside of learning about your business and all it has to offer. Keep this in mind while selecting advertising products for distribution at these venues.

Make sure to distribute items that add real value to the lives of your recipients in their own personal lives, in order to relate to your prospective clients and show them that you are committed to assisting them achieve their goal. Printed notebooks, USB drives or ports and emblazoned coffee mugs are all standard advertising solutions that should enjoy a positive reception at college campuses and work campuses alike.

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