Business people need to develop a social media advertising formula, a mix of sites that business owners must have in order to run a successful social media advertising campaign. Each social platform plays a very specific role, and the combination of the sites below along with keyword optimization on these sites will take your social advertising campaign to the next level.
Today, AdXPress Imprints takes a look at three popular platforms and gives tips on how you can optimize your presence through the use of keywords.
Linked In: A popular business profile site, LinkedIn ranks very well in search engines and is a great platform for sending event updates out to business associates. Tip: When optimizing your LinkedIn profile, select one core keyword (or search term you would like to be found under), use it frequently without sacrificing consumer experience and watch your profile skyrocket in the search engines.
Facebook: This is the best choice if you want to have a personal profile online. However, optimizing your Facebook profile with your business keyword can make it an invaluable marketing effort. Tip: Optimize your Facebook profile for one keyword and become the “go-to” expert in your industry for the more than 500 million Facebook users. Also, include some personal touches, but beware of putting too much personal information online.
YouTube: The main video sharing platform, YouTube is one of the best forums available to create a viral marketing campaign. From publishing client video testimonials to creating social proof of your abilities, YouTube videos are a great way to get other site owners to link to your website. Tip: Each new video is a new opportunity to optimize for a different keyword. For each video, be sure to include your keyword in the title and at least once in the description section.
Tomorrow, AdXPress Imprints will look at two more social media platforms: blogging and Twitter.
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Source: Heather Lutze has spent the last 10 years as CEO of The Findability Group, formerly Lutze Consulting, a search engine marketing firm that works with companies to attain maximum internet exposure. A nationally recognized speaker, she is the author of The FindAbility Formula: The Simple and Non-Technical Approach To Search Engine Marketing (Wiley & Sons). Lutze is a lead speaker for Pay Per Click Summit, and previously spent two years speaking for Yahoo! Search Marketing.
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