All's fair in love and promotional products, as the Advertising Specialty Institute (ASI) today released its annual top 10 list of hottest Valentine's Day business gifts and romantic giveaways.
A search for romantic giveaways in ASI's exclusive promotional products database reveals marketers are in hot pursuit of everything from chocolate lip balm and thigh-high socks to matchbook-style condoms and custom-made bobbleheads. For a YouTube video featuring a demo of some of the products, click here. For photos and info, click here.
"Marketers trying to sex up a ho-hum promotion need look no further than our top 10 list to find products that will make anyone go 'whoo-hoo' all year long," said Timothy M. Andrews, president and chief executive officer of ASI. "Sex always sells, whether it's spread by a tasty lip balm or flashed on a necklace shouting 'sexy.'"
Top 10 sexiest Valentine's Day products:
- Chocolate Lip Balm from Custom HBC. Flavored SPF-15 lip balm has hempseed oil, beeswax and other natural oils for smooth application.
- Little Black Book of Sex Secrets from Peter Pauper Press Inc. The 160-page book by Dee Flower offers naughty tips, sexual oddities, potent positions and celebrity sex.
- Edible Bubble Bath from Z Marketing Group makes a fun, romantic intimacy kit.
- Thigh-High Socks from American Apparel are triple-striped, soft-knit and 26" long.
- Feathered Bikini Top from Beistle. Adjustable Mardi Gras feathered bikini top.
- Tongue and Lips Pin from Alight Promotional Products is magnetic and flashes.
- Boy Briefs from Cafe Press are inspired by the classic men's briefs but made for style-conscious women.
- Sexy Necklace from OTC/Lauren-Spencer Inc. displays the word "sexy."
- Condoms from Stop N Go come in standard foil packaging with discreet matchbook-style packaging.
- Bobblehead from Bobble Head Me comes with dark hair and a purple bikini. Custom dolls are 100% handmade by professional sculptors.
The $17 billion ad specialty industry is fueled by branded freebies (how many do you have?) and hundreds of thousands of American-made promotional T-shirts – there are enough produced annually to clothe everyone in the U.S., Canada and Mexico. Now, businesses are going way beyond the best-selling logoed pen, with unique products like scented T-shirts that help launch catchy ad campaigns that capture consumers and deliver a positive return on investment.
According to a landmark study from ASI, ad specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.
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