By John A Stefani
On Monday, January 10, 2011 I wrote the article: Cotton Prices Driving Brands to Increase Prices, Alternative Fabrication. The promotional product industry has noticed an increase in t-shirt and other cotton made items prices and it is beginning to be seen in the prices the customer pays.
Texas drought last summer, super weeds, like the herbicide resistant Pig Weed (see the above video), within cotton crops in Arkansas added to the international shortages of cotton due to floods and poor crops is causing clothing prices to increase.
On Jan. 18, 2010, quotations for the base quality of cotton averaged 67.66 cents per pound in the seven designated markets measured by the U.S. Department of Agriculture. On October 15, the average had increased to $1.06.52, the highest price recorded since May 26, 1995, when the average was $1.11.53 cents per pound.
As we watch cotton prices soar, we are left wondering "Now what?"
Opportunity for Synthetics?
With increased cotton prices and the resulting cost increases for cotton fabric we should see an upsurge in interest for a cost-effective, quality alternative: Microfiber.
What is microfiber and why does it out perform cotton?
Described to be hundred times thinner than a single strand of human hair and ten times finer than silk; microfibers are extremely fine compared to that of a cotton strand.
Microfiber out performs cotton because of its admirable polyester and polyamide fibers that are strong and ensure durability. It's resistance to stretching and shrinking that guarantees shape retention. Other than that, it is also wrinkle, mildew, abrasion resistant due to its highly elasticity.
Moreover, it is resistant to most chemicals, retains heat-set pleats and crease, and is easily washed even only with clear water or mild soapy water. In comparison to cotton, a microfiber will absorb 98% moisture, while cotton can only absorb at best 70%.
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