Tuesday, December 07, 2010

Helping Real Estate Agencies With Daily Planners


We work with agencies and here what was done to help them.

Problem:
A real estate agency wanted to give its customers a gift at the holiday season that would serve as a thank you for the previous year's business. Additionally, they wanted to keep the clients informed on a daily basis of the services the company offered.

Impact:
The real estate agency felt that a useful gift would improve brand recognition and increase customer retention.

Solution:
Through a coop purchasing program, the real estate agency purchased deluxe daily planners with a seasons greetings top sheet. The parent company had their logo imprinted on the top, left side of the calendar. Based on the coop program's height quantity pricing, individual sales agents could have a few calendars imprinted on the left side with his or her name at a reduced charge. The calendars were handed out at the office reception desks to visiting clients and mailed to clients in time for New Year.

The real estate agency felt that the program was a success, as people began requesting the calendars year after year as they repeated the gift. Retention rates have increased for the company over the course of the gift program.

To request more information go to this link: http://adxpressimprints.homestead.com/Guestform.html

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