What is electronic artwork?

Q: What is electronic artwork?
A. Electronic artwork is that which you produce on a computer program and can store it on a disk or floppy drive. There are many different applications that produce "art" but not all of them produce quality output.

Q: What are the main formats of electronic art?
A: Most graphics formats appear in in two forms - vector or raster. Typical raster formats are TIFF, BMP, GIF and JPEG. Typical vector formats are WMF Windows (Metafile), CDR (CorelDraw), AI (Adobe illustrator).


Raster Graphic Images are also referred to as bitmaps. Typical raster formats are TIFF, BMP, GIF, and JPEG. The benefit of using raster images is that it works well for photographs. When a raster image is sufficiently enlarged the clear crisp details are lost and it looks more like a mosaic of colors. Raster images in the correct size can work for process printing and website design. Most raster images, because of their complexity, cannot be easily converted to vector images by even the most advanced programs and graphic designers.

Vector Graphic Images are saved by computers as lines or curves. Typical vector formats are WMF (Windows MetaFile), CDR (CorelDraw), and AI (Adobe illustrator) When vector images are enlarged they are scaled accurately. The drawback of vector graphic images is that they do not reproduce photographs well and they are much better for drawings and logos. Vector images works best for both process and spot printing and cannot be used for web design. Vector images can easily converted to raster images by most graphic design programs like Adobe illustrator and Corel Draw.

Since there are many printing methods in the advertising specialty industry, we at AdXPress Imprints can assist you in preparation of your artwork for your particular advertising specialty, or promotional product you wish to have your logo or message on.

What is camera-ready artwork?

Q: What is camera-ready artwork?
A. Camera ready artwork is crisp, clear, color separated art in black and white format to the exact size needed on the media. Huh?

Q: What does crisp mean?
A: For the printing industry, that means the copy you provide should be on clean bright white paper output from a laser printer that prints 600 dots per inch (DPI) or greater. Sending business cards, stationary, napkins, faxes of the artwork would only cost additional expense for you. Do not use ink-jet printers for an original. If you look closely at the an output, you will see that the ink would bleed onto the paper. This will cause the art to look fuzzy.

Q: What does clear mean?
A: Copies of originals do not work. In a perfect world the art you send into a printer should be about twice the size of how it will be used. Sending business cards, stationary, napkins, faxes of the artwork will only cause an additional expense for you. Do not use ink-jet printers for an original. If you look closely at the output you will see that the ink has bled on to the paper. This may cause the art to look fuzzy.

Q: What does color-separated mean?
A: Every color used on you promotional piece must be sent through the printer just for that color. To do this you have to supply art that can be separated into each of its colors. There are two typical ways of doing this, spot color separation, and Process color separation.

Q: What are spot-color separations?
A: In commercial printing, a spot color is uses a solid ink color and prints individually, one plate per spot color. Printing processes that use spot colors include screen printing, and pad printing.

Q: What are process colors separations?
A: Process printing uses percentages of only four colors in different blends to produce the colors of the final print. These four colors are cyan, magenta, yellow, and black. The letters in the printing industry for each color are C for cyan, M for magenta, Y for yellow and K for black. (CMYK). In commercial printing, the process of splitting colors in a composite image to produce a number of separate grayscale images, on for each primary color in the original image. In the case of a CMYK image, four separations (one for cyan, magenta, yellow, and black) must be made.

Since there are many printing methods in the advertising specialty industry, we at AdXPress Imprints can assist you in preparation of your artwork for your particular advertising specialty or promotional product on which you wish to have your logo or message.

32 Oz. Sport Bottle for a Health Club

Today we delivered the sports bottles for the health club and the bulldog clips with the straps for a municipality. The health club paid in full for the bottles. The sports bottles have a quick production time. It only took about 7 days for production and ship time. The municipality is on a net 30 account with us.

We like to deliver the items to our customers by hand to our local clients. That allows us to inspect the merchandise prior to the client seeing the product and it also gives us that extra face to face time with the clients.

50 Sheet "GROCERY" Pad with Adhesive

Today we sold 100 of these 50 Sheet "GROCERY" Pad with Adhesive to Place a Business Card.

Everyone with business cards can use Magnetic Business Card Note Pads to keep their name in front of customers. You can have an instant imprinted gift item for trade shows and sales meetings, or use for sales calls and prospecting. Simply peel off the protective liner and press your business card onto the exposed adhesive for an instant imprinted specialty item.

Used daily.
Placed in high traffic areas.
Available to ship in 48 hours.
Personalize with your own business card.

Acrylic pressure-sensitive adhesive. Make your own magnetic business card with peel-off adhesive front for placement of your business cards. Keep your information in front of your clients. At this price, why not get them for promotion of special events, projects, or introduction of new employees.

YOU CHOOSE HOW MANY TO USE.
Pad is 20 lb bond paper. Made in the USA.
Product Size:3.5 in. x 6.25 in.Pad Size:3-1/2" 4-1/4"
Must be ordered in increments of 100 only.Ready for immediate shipment.
No custom imprints available on these.

Email us for additional information before purchasing if you are unclear about anything at: THIS LINK!

Click here to see other items in our store.

250 Calendar Magnet Business Card 12 Month January 07

Today I received an e-mail from Spain to receive a quote on shipping on our 250 Magnet Business Card 12 Month Calendars beginning January 2007 . That's exciting. See the post on July 29 for further information or visit our eBay store at: http://stores.ebay.com/adxpress-mercantile?refid=stores

Also we've had a couple of inquires about or Business Card ZIPPY Letter Opener. Photo on right. We have these on sale in our Bay store at: http://stores.ebay.com/adxpress-mercantile?refid=stores

Then a local client wanted a quote for bulldog clips with a strap. They use these to hold ID badges on their neck lanyards that they had bought from us awhile ago. They sell for $.26 each plus S&H.
For more information about this product please inquire at: http://adxpressimprints.homestead.com/Guestform.html

32 Oz. Sport Bottle for a Health Club

A local health club gave us a call today to reorder a 32 oz sports bottle that they use as an incentive for members to join.

As low as 50 pieces they got them for $102.50 plus shipping and Minnesota sales tax. Other states don't have to pay sales tax.

For more information about this product please inquire at: http://adxpressimprints.homestead.com/Guestform.html

Magnetic Professional Football Schedules

Score a Touchdown!

SUPPORT YOUR TEAM WHILE YOU PROMOTE YOURSELF! THIS PROFESSIONAL FOOTBALL SCHEDULE NOW INCLUDES A COLLEGIATE TEAM SCHEDULE!

Magnetic ProfessionalFootball Schedules with your favorite professional team to place your business card.

All times are local. Dates and times are subject to change without notice.
Everyone with business cards can use Magnetic Business football schedules, printed in your team colors, to keep their name in front of customers. You can have an instant imprinted gift item for trade shows and sales meetings, or use for sales calls and prospecting. Simply peel off the protective liner and press your business card onto the exposed adhesive for an instant imprinted specialty item.

I'd say its two promotional items in one...The center of magnetic section pops out of the item and you can place another business card to get a second promotional item, a magnetic business card.

Here are the benefits for you!

• Used daily.
• Placed in high traffic areas.
• Schedule on front & Monday night football schedule on back.
• Personalize with business card for an instant promotional product.
• Full color front and back.
• Brilliant laminated finish on both sides to last all season long.
• You can mail it to your clients and prospects for the 1-ounce rate when punch out magnet is removed.
• Fits in a #10 envelope.
• Stock up for the entire office and save.

Acrylic pressure-sensitive adhesive. Make your own magnetic business card with peel-off adhesive front for placement of your business cards. Keep your information in front of your clients. At this price, why not get them for promotion of special events, projects, or introduction of new employees.
We have all 32 Pro Football teams available.
Normal Production Time:5 Working Days
Product Size:3.5 in. X 9 in.
Made in the USA
Additional Information:Price includes custom skinny mini schedule with stock Football art imprint. No custom imprint available.

YOU CHOOSE HOW MANY TO USE.

Must be ordered in increments of 100 only.No custom imprints available on these. Email us for additional information before purchasing if you are unclear about anything.

To order see: http://stores.ebay.com/adxpress-mercantile?refid=stores

Inexpensive Business Promotion.

Here are two great items on eBay that was an awesome price.

Calenders - Products that promote 365 days a year.

What you would do with these is peel and stick your business card to this and the backing is a magnet that will hold your business card to a metal surface like a refrigerator or filing cabinet.

These are as low as 31.7¢ each!

These are as low as 29.2¢ each!

• "Thanks for the referral"
• Gift to builder partners
• Holiday gift
• New client thank you gift
• Holiday Mailer/thank you gift
• Front counter gift
• Farm & Home show gift
• Trade show gift
  
  These can be purchased on eBay through this link:
  http://stores.ebay.com/adxpress-mercantile?refid=stores

Lapel Pin Cases and Fishing.

This morning I went fly fishing at Crystal Lake in Burnsville MN.

Only caught a few small bream.

Just before I went down to the fishing dock a client called me, and said that she would be presenting the quote for the 1000 custom printed pens to her boss on Monday. That's good. The potential for the sale with this college isn't dead yet.

The guys that were going to meet me at the lake didn't show up so after a half hour I moved down the shore toward the boat landing. I could see from where I was fishing that they hadn't just shown up late.

Z called me from work. She told me that we sold 12 Lapel Pin Cases on eBay to someone on Jacksonville FL. That is a $210 sale.

At about 11:30 am, it was getting HOT! 95 degrees hot. I left for home and the air conditioning.

By the time I got cooled off, I thought it would be good to see if the eBay Pin Case order had been paid for. Not yet, though looking at our sold items, I see there is another eBay Lapel Pin Case that was sold to someone in Erie, PA. That's $22 sale.

In case anyone is interested in these, our eBay store is at: http://stores.ebay.com/AdXPress-Mercantile?ref-store.

They say that sales is like fishing...

More success so far today away from the lake than on the lake.

Welcome to our blog!

We offer ways that you can promote your business or organization that are available from over 750,000 promotional products.

We look forward to keeping you abreast of the latest and hot items we find. After every new trade show we attend, we will highlight a few of them for you.

Check back often to see what's new.

Thank you for visiting!